As of May, 2021, TikTok has 689 million monthly active viewers across the globe. The engagement rate on the app is off the chart, with the average user spending a staggering 52 minutes per day on the app! But most users are only watching videos; less than half are posting content. That represents massive opportunity for content creators to gain visibility on a social platform that isn’t oversaturated – yet.

Here’s the approach I took to get started. I hope it works for you!

  1. Spend time watching videos on TikTok, paying attention to the sounds and songs that are trending, as well as the ones that you like. When you hear one, simply add it to your “favorites”.

  2. Next, create a new folder on your phone’s camera roll called “TikTok Ideas“.

  3. Now, open the videos from your camera roll. You may not realize it, but you likely have a wealth of TikTok material already on your device! Scroll through the videos and look for anything that might be candidates for TikTok. In particular, short clips (one minute or less), funny moments, pets doing crazy things, etc. Longer videos are also fair game, if they can be trimmed down. When you spot a candidate, just move it to the “Ideas” folder you created.

    In less than 30 minutes, you’ll probably have a dozen or more candidates.

  4. Remember: The goal of this exercise is to identify as many potential videos as possible. Don’t worry about developing a storyline or editing videos. That comes later.

  5. Now, open TikTok and listen to the “Sounds” you saved in your “favorites” category. As you listen, recall the videos you reviewed from your camera roll. You’ll start to make connections almost immediately!

  6. Finally, upload a video from your “TikTok Ideas” folder and apply one of your favorite sounds or songs. Add a short caption, a few hashtags and post it!

Without question, there’s a learning curve when you get started on this platform. However, I’ve learned that experience is the best teacher, especially when it comes to TikTok. Use this approach to get started, then advance from there.

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