From 2002 to 2021, I had the absolute privilege of leading the Ducks Unlimited Digital Media & Marketing Team in support of our conservation mission. Our team was responsible for crafting the overall digital marketing and fundraising strategy, managing the organizational website, social media, email marketing and mobile app development. We utilized all of these tools and channels in order to strengthen and extend the reach of the DU brand, position the organization as the authority for waterfowl hunting and wetland conservation resources and generate revenue through online giving, memberships and advertising.

I recently made the decision to make a career change and form my own consulting company. Learn more about that here.

The Digital Media & Marketing Team

I was blessed to work among an extraordinary group of professionals who make up the Digital Media & Marketing team. These folks are the best in the industry and have made monumental contributions to the organization in the last 19 years. The crew is listed below, so be sure to click each name and follow them on LinkedIn. Be sure to follow #DucksUnlimitedDigital as well in order to view posts related to our projects and lessons we learn along the way.

Here’s what some team members had to say about me. Pepper | Steve | Jenifer

Meet the Ducks Unlimited Digital Marketing Team

Robby Parker | Joe McLeary | Steve Anderson | Jenifer Yates | Pepper Taylor | Mallori Murphey

In addition to my team, I was also surrounded by outstanding partners across the organization, including staff in communications, fundraising, conservation and IT. We were also proud to work with thousands of dedicated volunteers across the country. These volunteers are the backbone of our organization and are some of the best people you’ll ever meet.

Podcast Interview: Anthony Jones

Here’s a recent podcast where I explain more about our digital marketing program and tools for duck hunters.

Finding Purpose: Interview with Anthony Jones I recently had the privilege of being interviewed by the Association of National Advertisers (ANA) for an article in their Nonprofit Journal. The article, written by Anne Field and titled: “Finding Purpose“, focused on how rewarding it can be to work in the non-profit industry. Click here to read the full interview.

For more information about Ducks Unlimited, visit our website at www.ducks.org.

Professional Conference Speaking Engagements

Session: Building Your Brand on LinkedIn
American Marketing Association – Memphis Chapter
Memphis, TN – August 2020
Style: Virtual / Zoom

Session: Building a Personal Brand on LinkedIn
NextAfter Innovation Summit
Cancun, Mexico – February 2020
Style: Solo Presentation

Session: Tactics to Take Your Social Media Marketing to the Next Level
DU National Leadership Conference
Memphis, TN – August 2019
Style: Panel Presentation

Session: Taking the Next Step: Using Facebook to Drive Conversions
DMA Non-Profit Federation
Washington, D.C. – February 2016
Style: Solo Presentation

Session: Taking the Next Step: Using Facebook to Drive Conversions
Association of National Advertisers Conference
Memphis, TN – February 2015
Style: Solo Presentation

Session: From Engagement to Conversions
DMA Non-Profit Digital Day
Washington, D.C. – May 2014
Style: Dual Speaker Presentation

Session: 45 Ideas in 60 Minutes (Digital tips)
DMA Non-Profit Federation
Washington, D.C. – January 2010
Style: Panel Presentation

Session: Virtual Blank Slate: Five Critical Starting Points for Internet Strategy
DMA Non-Profit Federation
New York City – August 2008
Style: Panel Presentation